Purchase With Purpose

FAIR TRADE USA

How we brought Fair Trade USA’s mission to life through a national campaign.

How It Started

Fair Trade USA asked us to bring their Purchase With Purpose campaign to life — a national initiative reminding people that everyday shopping choices can create meaningful change for farmers, workers, and their families around the world.

Our Approach

  • Creative

    We guided the project from concept through execution — developing ideas, scripting, and storyboarding, then handling casting, location sourcing, production planning, line producing, and overall campaign strategy to bring the vision to life.

  • Production

    On set, our team managed every detail — building the crew, coordinating talent, and shaping lighting, camera movement, and set flow. We oversaw casting and wardrobe, directed performances, and kept the shoot on schedule and on vision.

  • Post-Production

    From editing and sound mixing to color grading and graphics, we handled the full post process. We also created Spanish-language versions to ensure the campaign could reach and resonate with diverse audiences.

The Outcome

The final suite of campaign films gave Fair Trade USA versatile content for TV, digital, and social channels. More than just polished visuals, the campaign captured the heart of their mission — showing consumers that every purchase can be a force for good.

Why Work With Us?

We understand the challenges nonprofits face. That’s why we make video simple — guiding the process from story to final cut with clarity, care, and collaboration.