Purchase With Purpose
FAIR TRADE USA
How we brought Fair Trade USA’s mission to life through a national campaign.












How It Started
Fair Trade USA asked us to bring their Purchase With Purpose campaign to life — a national initiative reminding people that everyday shopping choices can create meaningful change for farmers, workers, and their families around the world.
Our Approach
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Creative
We guided the project from concept through execution — developing ideas, scripting, and storyboarding, then handling casting, location sourcing, production planning, line producing, and overall campaign strategy to bring the vision to life.
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Production
On set, our team managed every detail — building the crew, coordinating talent, and shaping lighting, camera movement, and set flow. We oversaw casting and wardrobe, directed performances, and kept the shoot on schedule and on vision.
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Post-Production
From editing and sound mixing to color grading and graphics, we handled the full post process. We also created Spanish-language versions to ensure the campaign could reach and resonate with diverse audiences.