Purchase With Purpose

FAIR TRADE USA

How we brought Fair Trade USA’s mission to life through a national campaign that reached millions of views.

A person wearing a white shirt, a hat, and a necklace tending to plants inside a greenhouse with sunlight shining through the structure.

Film crew setting up a scene in a kitchen with camera equipment and crew members preparing for a shoot.

Film crew filming a kitchen scene with two children sitting at a breakfast table, with a woman with a flower in her hair and a young boy, as crew members operate camera and sound equipment.

A person wearing a hat and gloves harvesting or tending plants in a greenhouse with a metal framework and overhead trellis system, sunlight filtering through the trees and structure.

Filming crew working in a grocery store with shelves of snacks and sauces, camera and sound equipment visible.

Digital rendering of a father and son sitting on a bed, with the father holding a gaming controller, in a bedroom. The scene appears to be a 3D animated illustration.

A man and a young boy sitting on a bed in a bedroom, with the boy touching the man's face. An adult figure is partially visible on the left side of the image, standing near the door.

Two animated characters, a woman with brown hair and a man with blond hair, sit at a table, each with a transparent divider in front of them. The woman is wearing a light blue shirt, and the man is wearing a dark shirt, and they appear to be engaged

Two children, a girl and a boy, sitting at a table with breakfast foods and drinks, with two adults standing in the background in a bright kitchen.

A man with a beard wearing a gray shirt is standing in a kitchen, gesturing with his right hand while talking. There are glasses of orange juice, bowls, and a muffin on the kitchen counter. A person with a camera is recording him, and there is bright

Camera monitor showing a family shopping in a grocery store aisle.

Filming crew filming a man in a grocery store aisle with shelves of food in the background.

How It Started

Fair Trade USA asked us to bring their Purchase With Purpose campaign to life — a national initiative reminding people that everyday shopping choices can create meaningful change for farmers, workers, and their families around the world.

What We Provided

Creative

We guided the project from concept through execution — developing ideas, scripting, and storyboarding, then handling casting, location sourcing, production planning, line producing, and overall production strategy to bring the vision to life.
Production

On set, our team managed every detail — building the crew, coordinating talent, and shaping lighting, camera movement, and set flow. We oversaw casting and wardrobe, directed performances, and kept the shoot on schedule and on vision.
Post-Production

From editing and sound mixing to color grading and graphics, we handled the full post process. Our team refined every detail to create a cohesive, polished story that felt cinematic and true to Fair Trade’s mission across every format.

A young woman with glasses and shoulder-length brown hair sitting at a table in a coffee shop, holding a takeout coffee cup, smiling at the camera.

Alina Sau / Brand Manager / Fair Trade USA

“Working with the Missionist Media team was a blast! They were incredibly creative, thoughtful, and collaborative every step of the way. Our “Purchase with Purpose” video turned out even better than we dreamed: impactful, beautiful, and true to our mission. Missionist Media knows how to tell stories with heart and purpose. Couldn’t have asked for a better team!

The Outcome

The final suite of campaign films gave Fair Trade USA versatile content for TV, digital, and social channels reaching millions of views. More than just polished visuals, the campaign captured the heart of their mission — showing consumers that every purchase can be a force for good.

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